An international store chain of women's clothes (France, Belgium, Luxembourg, Germany and Switzerland).

Country: France
Industry: Clothes retail
Service: Mobile marketing

Objective:

The customer chose SMS as a guarantee that more than 90% of the targeted audience would learn about the sales. With this original way to inform, he counted to extend the conception of a privilege status attached to these clients, attract more clients to sales and, as a result, to increase the income.

Target:

Clients who possess a loyalty card.

Project:

The customer wanted to inform his best clients who possess a fidelity card on the beginning of the private sales - between the end of December and the beginning of the official sales in January - a traditionally low sales period.

The customer had a 250 000 number telephone data base, but it was not clear whether clients had given an agreement to receive messages on their mobiles while leaving their numbers.

Netsize Solution:

Netsize integrated several SMS campaigns. During the 1st one, clients were asked for their agreement to receive advertisements on their mobiles. They were given a possibility to unsubscribe free of charge. As a result, 15% of addressees refused to receive other advertising messages. For further campaigns, the customer made 15% economies and the unsubscription level was close to 0. Almost 50% of sales at this period were made thanks to SMS campaigns.